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Background and Importance Immersive technology is a fast-evolving technology that allows interactive experience for users. Its use has recently expanded to include multiple specialities in healthcare system; of special importance its use in supporting medication adherence, management of anxiety and pain, potentially leading to better health outcomes. Yet, evidence of employment in pharmacy practice is limited.Aim and Objectives To explore stakeholder’ perspectives on using immersive technologies in pharmacy practice, evaluating current status, future perspective, possible challenge to implementation and potential outcomes.Material and Methods Qualitative semi-structured interviews were conducted with potential stakeholders including informatics vendors, informatics pharmacists and practicing pharmacists. An interview guide was developed based on an initial literature search and the Non-adoption, Abandonment, Scale-up, Spread and Sustainability (NASSS) framework. This framework specifically targets sustainability of technologies in a continuously evolving complex healthcare system. Purposive and snowball sampling were used to recruit participants via a LinkedIn professional network. Thematic analysis using NASSS framework as a coding tree was conducted.Results Ten participants were interviewed. Immersive technology is not currently applied in the healthcare system, yet it has been presented at different platforms as a possible healthcare solution. Majority of participants had positive views about the potential of this technology in pharmacy practice. Immersive technology can be used while the patients are visiting the healthcare facility or at a distance from their home to counsel them on new medications or disease conditions, or even review their medical profile for potential medication intervention. It can also be employed in training pharmacists on workflow or new automation technologies in the pharmacy. The technology was considered expensive according to participants yet worth investing in it given the potential positive outcome including better medication adherence, less medication errors, increased patient satisfaction. According to participants, thorough pharmacist training is required along with continuous support and education.Conclusion and Relevance The use of immersive technology in pharmacy practice can have a great positive impact on the development of the profession, availing more time for the pharmacist to conduct clinical tasks and support pharmacist training at workplace. It also has a huge positive impact on patient experience and involvement in self-management of their medical conditions.Conflict of Interest No conflict of interest