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In academic medicine, quantitative approaches are often regarded as more robust and reliable. Clearly, many biomedical and clinical research questions are best addressed using research designs such as randomised controlled trials (RCTs) and other approaches embedded within a quantitative paradigm. However, the landscape of medical research is far more nuanced than numbers alone can capture. Issues pertinent to understanding participants’ experiences and perspectives, and how or why certain interventions may or may not work in real-life, 1 are better explored qualitatively.2 Despite its value, qualitative research remains underrepresented in Gastroenterology journals.3