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UNICEF has published a report entitled Feeding Profit: how food environments are failing children.1 Since the 1970s, the food environment in high-income countries (HICs) has undergone change with children’s increasing calorie consumption driving a rise in prevalence of overweight and obesity in childhood.2 Among HICs, this increase has been most marked in the USA where it has increased from 15% in 19722 to a plateau of around 40% in 2022, whereas during the same period, rates in other HICs plateaued around 30%.1 Rates in low- and middle-income countries (LMICs) have increased and show the most dramatic rise in rates such that globally, overweight/obesity has replaced underweight as the dominant form of malnutrition in children.1