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Menthol tobacco products are associated with cooling sensations in the mouth or throat and the availability of fruit-flavoured or candy-flavoured nicotine products that have cooling properties (with menthone, peppermint or the synthetic coolant WS-23, eg) has grown internationally, particularly in electronic nicotine delivery systems (ENDS) 1 2 and commercial oral nicotine products.3 In addition, non-menthol cigarettes with synthetic coolants4 5 and flavour capsule cigarettes6 7 are being sold in markets where flavoured cigarette sales are prohibited.8 Due to policies that include definitions of menthol that do not comprehensively capture additives that have similar properties or evoke similar sensory effects (eg, synthetic coolants and menthol analogues),9 introduction of these novel products and additives may allow tobacco companies to circumvent restrictions on menthol tobacco manufacturing and sales.